None of this frustration is necessary. You can now custom design your own script that lets you speak naturally and with confidence, keeps you in control of the conversation and tells your prospect you’re someone worth listening to. That’s what I’m offering you today.
Yes! You Need a Script!
Don’t fall for the misguided belief that you should just “wing it” and say whatever comes to mind as if this will make the conversation more “friendly.” This is a grave misconception that will cost you sales.
Listen … if you’re making outgoing calls you’re going to be interrupting someone’s busy day. Do you think they want to stop what they’re doing just to have a friendly conversation with a total stranger?
Or do you think they want proof right up front that you’re on the ball, that have something of value to offer them and that you’re not going to waste their time! I’ll show you how to build a script that will help you gain instant rapport with any prospect. That means you’ll be a friendly conversationalist and a force to be reckoned with – at the same time!
This Octane Boost Will Make You Unstoppable
When I commit, I go all balls out. I don’t know what a less-than-100%-effort is. I encouraged the same from my sales team and I made sure they had every advantage when dealing with prospects. I will not give you any less.
That’s why I’m including the essential elements of The Straight Line Persuasion System in your script-building course. While Script Builder Technology gives you the mechanics of script writing, The Straight Line Persuasion System gives you the psychology of selling. The two are really powerful on their own, but when they’re combined, the results can be explosive.
I have included everything that relates directly to sales scripts. And I’ve weaved this Straight Line Technology into the Script Builder Technology so you get one seamless, easy-to-grasp formula.
There’s More to a Script Than Words!
Discover the 91% of Communication
You May Be Missing Out On
This is such a crucial part of the success behind my Straight Line Persuasion System that I had to share it with you as part of Script Builder Technology.
If your past scripts have sounded robotic or wooden, it’s likely that no one has ever taught you the effective use of tonality and body language. As a result you may have found it difficult to build rapport.
That’s because only 9% of human communication is words. The other 91% is tonality and body language. That’s what gives our words emotional impact.
Almost as if I were your acting and voice coach, I’ll show you how to express each word (by sight and sound) with the correct tonality, and to deliver it with perfect timing.
By the way, I’m including a comprehensive study of body language in your course because you should script even face-to-face meetings with prospects. Always know what you’re going to say and how you’re going to say it.
You’ll Learn All This Too!
- How to structure the opening of your script so your prospects know instantly that you’re not just another salesperson and that you’re worth listening to.
- Develop the right qualifying questions and the correct order in which to ask them so you present yourself as an expert in your field and not an “under-the-bright-lights” interrogator.
- Expertly use the subtle nuances in words, timing and tonality to affect your prospect’s emotions on an unconscious level.
- Create absolute certainty in your own head so the words on paper come alive and strike the right emotional chord with your prospects.
- Uncover your prospect’s buying beliefs and then position your product or service as the perfect solution. Custom tailoring your offer in this way greatly lowers your prospect’s buying resistance.
- Script out all your rebuttals so you can handle objections effectively, without breaking rapport and without deviating from your straight line path to closing the sale.
No need to force your prospect into submission and no need to try “every close in the book.” Once you see the model script in action, you’ll understand how prospects will eagerly follow your lead toward the close.
Start Using Now
Script Builder technology includes a 66-page PDF workbook with detailed instructions on how to compose your winning script.
We’ll examine each element – The Open, The Body, The Close and The Rebuttal – using a complete model script. You can adapt this script to your specific needs or use it as a guide to build your own script from scratch.
Every nuance is covered in great detail so you’ll understand the purpose for each element and how they integrate into a perfect sales script.
I’m also including a 56-minute, 4-part video.
I’ll take you on a guided tour of the entire script building process, from the Opening, to the Main Body or the Presentation, right through to the Close. You’ll discover why scripts must be an integral part of your sales strategy to how my script building technology produces more consistent winners.
Then we dig deep into the structure of sales scripts, starting with the three critical elements of the opening, the ultra-smooth transition into the presentation and the use of specific language and tonal patterns to close the sale.
And if you’re concerned about objections, you’ll discover a far better way to handle them than the usual whac-a-mole approach – beat the objection down as soon as it leaves your prospect’s lips. Who’s in control of the conversation when you do that?
I’ll show you how to set aside the objection, again, using specific language and tonal patterns and answer the objection when you decide the time is right.
Finally, I share actual footage of a corporate training session in which we rehearse and edit, on the fly, a new cold call script.
Intro to Script Builder
The ability to write, practice and deliver effective scripts is one of the cornerstones of the Straight Line Persuasion system. In Script Builder, youll discover why scripts are important, the five criteria of effective scripts, as well as uncover the detailed structure of an effective script. Of course, weve also provided a sample script for you so you can see the whole process in action.
Copyright & Disclaimer
Generic Forex Opening Script
Peter works for the fictional Traders Profit, in Manchester. He’s following up on leads collected at a previously held seminar. Since these are warm leads, Peter is free to go for the close in this first go around.
Generic Forex First Rebuttal
Peters still going strong. He’s received the anticipated objection from the prospect and now he can come back with his rebuttals.
Generic Hedge Fund Opening Script
Matt works for the fictional Capital Investment Partners, in London. He’s calling to introduce his hedge fund to high net worth individuals. Note that Matt isn’t selling anything. He’s simply gathering intelligence and offering send out company and product information.
Generic Hedge Fund Closing Script
In this follow-up call, Carl takes over and armed with the information Matt has already gathered, he goes for the close.
Generic Hedge Fund First Rebuttal
Here we have two rebuttals, to be used in succession. Start at the top when your prospect says “no” and work your way down.
Generic Solar Sales Opening Script
Matt is back again, this time working for the fictional Green Energy Solutions, in Australia. Matts script takes advantage of an outside factor: government rebates available to homeowners. Follow the math to see how Matt presents his prospect with a virtual risk-free investment that can actually generate income.
Generic Solar Sales Closing Script
Chris takes over with this script whenever Matt cant close a deal. A little more math, a little more logic, some humor and the injection of fear are all a part of this powerful script.
Generic Solar Rebuttal
Like the others, only theres just one. Thats all you’ll need!
Generic Stock Market Rebuttals
Get some rest before gazing at this massive collection of rebuttals covering just about every objection you’ll ever have to deal with. Originally written by Jordan for his sales team at Stratton Oakmont, many of these rebuttals can be adapted to other products, especially those of interest to high net worth individuals.