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Straight Line Persuasion


Straight Line Persuasion




What is your number one asset in business…and in life? Persuasion.

Your ability to sell your product or service effectively…to close the deals, both in your business and your personal life…to stand out, be seen, prove your case to the world…
…and in so doing create your greatest destiny possible.

My name is Jordan Belfort. If that sounds familiar, it’s because Leonardo DiCaprio made that line famous in the hit movie, “The Wolf of Wall Street.”

While “Wolf” has its fair share of Hollywood-style exaggeration for entertainment’s sake, one thing is absolutely take-to-the-bank factual:

I really ‘did’ crack the code on how to persuade anyone to do anything…and how to teach anyone, regardless of your age, education, or skill level, to be a master sales person, closer, negotiator, online entrepreneur, or speaker in as little as two weeks flat.

Now, there’s just one important thing you must consider:

I once used these same tactics for the wrong reasons. To be honest, I was carried away by the crazy sums of money I was able to generate using the System I’m about to show you, and being only 26 years old at the time, I lost my way…

Fortunately, I went back to my ethical roots, and made this System of ultimate persuasion even better by implementing ethics as a way to SELL MORE.

That’s right: the more ethical you are, the greater your sales and persuasion skills can be.

After I committed myself to teaching my newly revised System to Fortune 100 businesses, online entrepreneurs and product owners, sales persons from across the world, stage closers, and small business owners, I discovered something incredible:

Here is a Small Sample of what you’ll learn…
  • The FOUR core elements of the inner game of sales. (These four elements are absolutely essential to your success. If you lack even one of them, you will end up actually sabotaging your own success!)
  • How to get into instant rapport with your prospects and how to use that rapport to gather massive intelligence. (Your prospects will be predisposed to trusting you, so they’ll tell you what their highest values are and where their pain lies.)
  • The art and science of Straight Line prospecting. (You’ll learn how to develop a multimillion-dollar sales pipeline free of tire-kickers, so never waste time again.)
  • The four key elements to creating ethical presentations that actually close the deal. (To be blunt, most sales presentations are totally misguided and actually stop you from closing the deal.)
  • How to instantly squash objections and limiting buying beliefs, turning skeptics into buyers. (This proprietary belief-busting technique is the secret sauce of the Straight Line System, and will empower your clients to make positive buying decisions)
  • The secret to closing calmly and consistently every single time without even the slightest bit of high pressure. (It’s elegant, it’s classy, and it’s ridiculously effective.)
  • The ten-step formula for building a never-ending stream of customer referrals and creating customers for life. (You’ll make your life a thousand times easier with this proven, paint-by-numbers formula)
  • How to raise money through Venture Capital and Angel Investors, so you can start using Other People’s money to fund your ideas and grow your business
  • The step-by-step process of Straight Line Negotiating, including the seven magic words that allow you to get the lowest price every time)
Here is the List of Included Modules



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Script Builder


You remember, right? Leonardo DiCaprio playing me, Jordan Belfort, in The Wolf of Wall Street. And power selling penny stocks on the phone while the rest of the sales team stood by in silent awe. That’s an example of the perfect sale – where everything almost magically falls into place and you chalk up another winner.

Truth: that scene was not part of a Hollywood script. That was a small snippet of the actual script I wrote for my sales team after they crashed and burned trying to sell “out of their league.”  

In real life, that was just an amazing day. These guys barely made it out of high school and they were attempting to close the wealthiest and most sophisticated prospects on the planet. That carefully written script turned a sales disaster into a commission bonanza.  

And it proved once and for all that I could take anyone, from any background or circumstance, and turn that person into a world class closer.  

Yeah, I got caught up in that whole greed thing along the way, but that was my own youthful foolishness. That sales script, however, was rock solid. And very little of it made it into the movie because it was just too valuable to reveal in its entirety.  

Now that’s all about to change because today I will show you step-by-step   

How to Craft Your Own  Million Dollar Sales Scripts

Now don’t think for a minute that because my heart is in sales that I’m being sensational here. In terms of today’s dollar, no one on my sales team ever earned less than a million dollars a year.  

The best of my people were taking home $4 million to $5 million – for reciting words on a piece of paper!  

You can do the same! I’m offering to teach you the right words to say, when to say them, in what order to say them and the precise emotion that will underpin each word that comes out of your mouth.  

Catch my drift here? There is an exact science behind the success of the sales scripts I write. Every syllable, every comma, every intonation gets carefully evaluated and adjusted. I leave nothing to chance.  

The end result is a perfectly balanced, rhythmic, almost hypnotic sales script that keeps you in control while still encouraging productive dialogue –turning skeptics into believers, prospects into lifelong customers. 

So a million dollar sales script means exactly that. No fluff. No smoke and mirrors. Just amazing results! And because creating great scripts is more science than art, it’s both teachable and duplicatable. That means you can do exactly what I’ve done and more.

Eliminate the Pain of Bad Scripts

Poorly written scripts can leave you vulnerable to failure. 

  • If a prospect ever shut you down before you had a chance to ask a single qualifying question, you were probably working off a bad script.
  • If the words didn’t flow with silky smoothness you were probably working off a bad script.
  • If a prospect wasn’t excited after the first 8 seconds and wasn’t begging to hear every detail of your offer, you were definitely working off a bad script.
  • And if a prospect ever told you your script sounded almost exactly like the script used by your three leading competitors, well, you get my point.

None of this frustration is necessary. You can now custom design your own script that lets you speak naturally and with confidence, keeps you in control of the conversation and tells your prospect you’re someone worth listening to. That’s what I’m offering you today.

Yes! You Need a Script!

Don’t fall for the misguided belief that you should just “wing it” and say whatever comes to mind as if this will make the conversation more “friendly.” This is a grave misconception that will cost you sales.  

Listen … if you’re making outgoing calls you’re going to be interrupting someone’s busy day. Do you think they want to stop what they’re doing just to have a friendly conversation with a total stranger?  

Or do you think they want proof right up front that you’re on the ball, that have something of value to offer them and that you’re not going to waste their time! I’ll show you how to build a script that will help you gain instant rapport with any prospect. That means you’ll be a friendly conversationalist and a force to be reckoned with – at the same time! 

This Octane Boost Will Make You Unstoppable

When I commit, I go all balls out. I don’t know what a less-than-100%-effort is. I encouraged the same from my sales team and I made sure they had every advantage when dealing with prospects. I will not give you any less.  

That’s why I’m including the essential elements of The Straight Line Persuasion System in your script-building course. While Script Builder Technology gives you the mechanics of script writing, The Straight Line Persuasion System gives you the psychology of selling. The two are really powerful on their own, but when they’re combined, the results can be explosive.  

I have included everything that relates directly to sales scripts. And I’ve weaved this Straight Line Technology into the Script Builder Technology so you get one seamless, easy-to-grasp formula.

There’s More to a Script Than Words!

 Discover the 91% of Communication  

You May Be Missing Out On

This is such a crucial part of the success behind my Straight Line Persuasion System that I had to share it with you as part of Script Builder Technology. 

If your past scripts have sounded robotic or wooden, it’s likely that no one has ever taught you the effective use of tonality and body language. As a result you may have found it difficult to build rapport.  

That’s because only 9% of human communication is words. The other 91% is tonality and body language. That’s what gives our words emotional impact.  

Almost as if I were your acting and voice coach, I’ll show you how to express each word (by sight and sound) with the correct tonality, and to deliver it with perfect timing.  

By the way, I’m including a comprehensive study of body language in your course because you should script even face-to-face meetings with prospects. Always know what you’re going to say and how you’re going to say it.

You’ll Learn All This Too!

  • How to structure the opening of your script so your prospects know instantly that you’re not just another salesperson and that you’re worth listening to.
  • Develop the right qualifying questions and the correct order in which to ask them so you present yourself as an expert in your field and not an “under-the-bright-lights” interrogator.
  • Expertly use the subtle nuances in words, timing and tonality to affect your prospect’s emotions on an unconscious level.
  • Create absolute certainty in your own head so the words on paper come alive and strike the right emotional chord with your prospects.
  • Uncover your prospect’s buying beliefs and then position your product or service as the perfect solution. Custom tailoring your offer in this way greatly lowers your prospect’s buying resistance.
  • Script out all your rebuttals so you can handle objections effectively, without breaking rapport and without deviating from your straight line path to closing the sale.

No need to force your prospect into submission and no need to try “every close in the book.” Once you see the model script in action, you’ll understand how prospects will eagerly follow your lead toward the close.

Totally Digital 
Start Using Now

Script Builder technology includes a 66-page PDF workbook with detailed instructions on how to compose your winning script. 

We’ll examine each element – The Open, The Body, The Close and The Rebuttal – using a complete model script. You can adapt this script to your specific needs or use it as a guide to build your own script from scratch. 

Every nuance is covered in great detail so you’ll understand the purpose for each element and how they integrate into a perfect sales script.

I’m also including a 56-minute, 4-part video.

I’ll take you on a guided tour of the entire script building process, from the Opening, to the Main Body or the Presentation, right through to the Close. You’ll discover why scripts must be an integral part of your sales strategy to how my script building technology produces more consistent winners.  

Then we dig deep into the structure of sales scripts, starting with the three critical elements of the opening, the ultra-smooth transition into the presentation and the use of specific language and tonal patterns to close the sale.  

And if you’re concerned about objections, you’ll discover a far better way to handle them than the usual whac-a-mole approach – beat the objection down as soon as it leaves your prospect’s lips. Who’s in control of the conversation when you do that?  

I’ll show you how to set aside the objection, again, using specific language and tonal patterns and answer the objection when you decide the time is right.  

Finally, I share actual footage of a corporate training session in which we rehearse and edit, on the fly, a new cold call script.

Full Video Transcript
Included at No Charge

As an added bonus, you’ll receive a complete 39-page transcript of the Script Builder Technology Video enabling you to study the content in more detail and even do a search for specific words and phrases. 

A Treasure Chest Filled  

With Bonus Scripts  

Take 30 Days to Test Drive 

I never want anyone to be unhappy with any of my products. Fortunately 98.2% of all my customers see the tremendous value I offer them and they’ve gone on to reap some amazing financial rewards as a result.  But to be fair to everyone, I offer a simple guarantee.   Try Script Builder Technology for the next 30 days. Study the structure and the strategies behind the model script. Listen to the solid advice I give you in the 54-minute support video. Now that you have a sense for what a winning script is supposed to sound like, see how easy it is to build your own. Prove to yourself you can do better than what you’re currently working with.   After all that if you’re not totally blown away by the magic behind Script Builder Technology I insist you contact my Support Team for an immediate refund. Every penny. No questions asked. Fair enough?

While you’re building your winning sales script, keep these words from the Wolf of Wall Street in mind …

I’ve been rich and I’ve been poor. I choose rich every time.  

Are you behind on your credit card bills? Good! Pick up the phone and start dialing.  

Is your landlord ready to evict you? Good! Pick up the phone and start dialing. 

Does your girlfriend think you’re a worthless loser? Good! Pick up the phone and start dialing.  

I want you to deal with your problems by becoming rich!  

All you have to do is pick up the phone and speak the words that I have taught you.  

And I will make you richer than the most powerful CEO in the United States of America!

Script Builder

Intro to Script Builder

The ability to write, practice and deliver effective scripts is one of the cornerstones of the Straight Line Persuasion system. In Script Builder, youll discover why scripts are important, the five criteria of effective scripts, as well as uncover the detailed structure of an effective script. Of course, weve also provided a sample script for you so you can see the whole process in action.

Done-For-You Scripts

Copyright & Disclaimer

Generic Forex Opening Script
Peter works for the fictional Traders Profit, in Manchester. He’s following up on leads collected at a previously held seminar. Since these are warm leads, Peter is free to go for the close in this first go around.

Generic Forex First Rebuttal
Peters still going strong. He’s received the anticipated objection from the prospect and now he can come back with his rebuttals.

Generic Hedge Fund Opening Script
Matt works for the fictional Capital Investment Partners, in London. He’s calling to introduce his hedge fund to high net worth individuals. Note that Matt isn’t selling anything. He’s simply gathering intelligence and offering send out company and product information.

Generic Hedge Fund Closing Script
In this follow-up call, Carl takes over and armed with the information Matt has already gathered, he goes for the close.

Generic Hedge Fund First Rebuttal
Here we have two rebuttals, to be used in succession. Start at the top when your prospect says “no” and work your way down.

Generic Solar Sales Opening Script
Matt is back again, this time working for the fictional Green Energy Solutions, in Australia. Matts script takes advantage of an outside factor: government rebates available to homeowners. Follow the math to see how Matt presents his prospect with a virtual risk-free investment that can actually generate income.

Generic Solar Sales Closing Script
Chris takes over with this script whenever Matt cant close a deal. A little more math, a little more logic, some humor and the injection of fear are all a part of this powerful script.

Generic Solar Rebuttal
Like the others, only theres just one. Thats all you’ll need!

Generic Stock Market Rebuttals
Get some rest before gazing at this massive collection of rebuttals covering just about every objection you’ll ever have to deal with. Originally written by Jordan for his sales team at Stratton Oakmont, many of these rebuttals can be adapted to other products, especially those of interest to high net worth individuals.

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Inner Game of Wealth

Inner Game of Wealth

In this introductory training program, Jordan spends the better part of an hour detailing exactly how to MASTER your own inner game, so that you can become massively successful and increase your income while eliminating barriers without any internal barriers holding you back.

Buy Now

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Straight Line Marketing


Welcome to my Straight Line Marketing System! 

If you could change one thing about your business, what would it be?


Or if you’re on the verge of starting a new business, whats the one thing you’d want most?


I bet the answer to either question is the same… MORE CUSTOMERS!


I get it!


Most of you know my story. In my mid-twenties I was making tens of millions of dollars every year simply because I was able to overcome that one single challenge.


As a kid, I figured out a way of selling that was so effective, that I literally had more customers than I could handle! I called the system Straight Line Persuasion (SLP).


The problem with having more customers than product; is that you can easily get caught in the trap of selling things you shouldn’t be selling!


I made that mistake and I learned the hard way. I had invented something powerful, a selling system that was so effective that virtually anyone would be able to implement it and become fabulously successful. I committed my life to teaching this system to honest entrepreneurs around the world, under the condition that I taught business ethics alongside it.


What you hold in your hands now is my latest system, and it’s is taking things to the next level, it’s going to revolutionise the way my students do business for the rest of their lives.


Ever since they made a wild movie about my life, and the ridiculous sums of money I was able to make, I’ve been bombarded by fortune 500 companies and top entrepreneurs wanting to learn my system.


I continued to teach it to people, under the condition that it was always implemented with ethics!


No surprise they all made fortunes! I’ve literally created more millionaires than any other sales trainer that’s ever lived. That’s something I’m incredibly proud of!


But there’s a catch! The world is changing fast! I always knew that the information age is going to change the way we do business. If you can’t keep up with the changes you’re going to be left behind! Adapt or die!


The one thing my students could never understand was that SLP is a philosophy. It’s based on the laws of persuasion. To succeed in this new world all you have to do, is adapt the same LAWS to the online world!


I put it to the test. I was consulting a successful digital marketing agency in Australia. I taught the owners Straight Line Persuasion and explained how they could implement the entire philosophy to their campaigns. They implemented everything I taught them and they were BLOWN AWAY! Their average campaign performance went up by 320%!!


They were so shocked by the results that they couldn’t contain their excitement.


I started working closely with these guys and decided that they would be the perfect team to show the world how SLP could be used online to literally crush your competitors and take your business to a level you didn’t think was possible!

That’s how I created Straight Line Marketing. By the time you’ve completed this program you will literally be a more effective entrepreneur than you’ve ever dreamed possible. You’ll have more customers than you can handle and you’ll be living the kind of life that you deserve to be living!


Here’s what you need to know to get the most out of the program:


The basis of the program is found in the video training modules. Watch these one at a time, in order and make sure you do the exercises as you go along. Of course, there are additional resources available that you’ll find inside the membership site, within the respective module.


I suggest going through each module once a week, there’s a lot of information here and I don’t want you getting overwhelmed. Remember, go through each module as many times as it takes for you to feel comfortable with the material. The course is deliberately structured so that each module builds upon the last, so please don’t skip modules.


What’s most important is that you set aside the time to do this and that you take action on what you’re learning. Knowledge on its own cannot change your life. But when you combine knowledge with action, you become unstoppable.


With this system, you’ll cut straight to the heart of what makes the most powerful and successful influencers of our time prevail in just about any situation.


I look forward to working with you, pushing you and helping celebrate your wins in the process.


To your success!

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Not ready for the full Straight Line System? Get started on the Fast Track for $499 today

The Straight Line System Fast Track course is an online training course. Using videos, action-plans, worksheets and other proven tools, I’ll take you under my wing and show you my secrets to ethical persuasion. This system was born, battle-tested and perfected on Wall Street. This is the “playbook” used to teach clueless kids off the street my personal brand of persuasion. This is my proven system for getting the other person to say “yes” – and feel great about their decision!

With this easy-to-follow system, you can…

  • Double or even triple your sales closing rates.
  • Negotiate the best deals possible… and have the other guy THANKING you once the deal is done.
  • Boost your business by winning more customers and getting your current customers to say “yes” more often.
  • Rack up “minor victories” throughout the day: Talk your way out of a speeding ticket, get your kids to happily eat their vegetables, score a date with that girl who shoots everybody else down…and more.

Best of all, this course is designed for SPEED.

Here’s What Else You Are Going To Discover Over The Next Four Weeks…

In the first seven days, you’ll discover…

  • The true story of how I quadrupled my income as a boy with a newspaper route. This was my first sales FAILURE… until a grizzled sales pro taught me the “sifting secret.”
  • The Dark Side of Persuasion: Why it’s crucial this information doesn’t fall into the wrong hands, and a first-person account of what can go wrong when it does. (If nothing else, you should arm yourself with this knowledge to protect yourself from other people using these persuasion secrets on YOU.)
  • The 4-second Persuasion Fix: How you can instantly boost the odds in your favor by changing the way you approach the first four seconds of any interaction – in person, over the phone or on the web.
  • The “Good Enough” Factor: Why improving your persuasion skills by just 2% can make the world your oyster, and what to leverage for the fastest results.
  • The survival mechanism part of your prospect’s “caveman brain” that makes most people want to immediately say “no.” And my proven opener that instantly switches off the fear response and gets anyone to open-up and welcome you as a trusted adviser.
  • The single strongest strategy for moving your prospect from “maybe” to “yes.” If you learn NOTHING else, this tip alone can dramatically improve your income and success.

And that’s just in the first week!

In week two, you’ll uncover…

  • Why trying to build “rapport” is killing your results, and how you can instantly improve your success rates by doing the exact opposite of what most sales “gurus” teach.
  • How changing the way you stand in face-to-face meetings can instantly boost your persuasion success. (Hint: You need to alter your stance depending on whether you’re speaking to a man or a woman.)
  • Why the traditional rule of eye-contact makes you look like a psychopath… and what to do instead.
  • Why the traditional rule of eye-contact makes you look like a psychopath… and what to do instead.
  • How to win sales without selling. I’ll show you why rookies kill the sale by talking too much, and how you can sell more by talking less and ultimately allowing the prospect to convince himself!
  • How to get your prospect to self-identify their own single biggest reason for buying what you have to offer… and why you should NOT offer to fix your prospect’s problems!
  • A word-for-word script you can use to naturally and seamlessly present your product, service or solution when the time is right.

After two weeks, you will already see an immediate improvement. But we’re just warming up.

Because in week 3 you’ll discover the secrets of mastering what I call “inner game.” Here’s just a taste:

  • How to use your new-found sales skills to “hack” your own brain and remove the beliefs currently preventing you from the success you deserve (even if you have no intentions of selling anything to anyone, the ability to sell a better version of yourself to your current self will change your life.)
  • The real reason why Native American Indians used “war paint”… and how you can model their secret to dramatically improve your closing rate.
  • Why deep at heart we are ALL massive pessimists – and how you can “twist” this information to win more sales.
  • How to spark the massively powerful force of success that’s already inside you, waiting to be unleashed.
  • Plus other inner game secrets too strange to discuss here.

In week 4, we’ll get into the nuts and bolts of the Straight Line System.


  • Why the mind requires both a logical AND an emotional reason for doing anything. And which reason you should focus on FIRST. (Get this wrong and you’ll constantly hear “sounds great, but I gotta think about it.”)
  • The word-for-word script you should use to get your prospect to tell YOU their hot buttons for buying. (Seriously, do NOT re-invent the wheel. Use the script exactly as written.)
  • Why your prospect can go from “hot” to “cold” even if you do nothing wrong… and an easy fix that stops this immediately.
  • Why you must pay attention to my proven “EI=BO” formula when closing the sale. Get this wrong and the sale is doomed.
  • Still another word-for-word script! This one is just 7 words long but you should use it near the end of every sale, every time.
  • The one thing I wish I could go back and tell my 26-year old self. This would have saved my millions of dollars and years of heartache. Pay attention to this advice and you will thank me.

This is an investment in you!

With rewards that’ll last a lifetime. Be a better communicator, persuader and closer. At $499 this is a no-brainer. Try it for a week. See for yourself. But TAKE ACTION NOW or lose this chance forever.

SINGLE MEMBERSHIP to the WOlf’s new sales platform

Imagine having the REAL Wolf of Wall Street in your ear every day – TEACHING , COACHING, MENTORING, and literally driving you to SUCCESS. (100 + Videos Recorded)


TEAM MEMBERSHIP to the WOlf’s new sales platform

Imagine having the REAL Wolf of Wall Street in your ear every day – TEACHING , COACHING, MENTORING, and literally driving you to SUCCESS.




Way of the Wolf of Wall Street


The Wolf of Wall Street


Catching the Wolf of Wall Street